Company news, platform announcements and the release notes, in the order they happened.https://pertento.ai/en-gbhttps://pertento.ai/news/ask-why-automate-what-s-next-meet-the-new-pertento/https://pertento.ai/news/ask-why-automate-what-s-next-meet-the-new-pertento/Pertento now tells you why visitors behave the way they do, runs your testing roadmap for you, and brings it all together in a completely redesigned platform. Surveys and Pipelines are now in betaThu, 03 Sep 2026 14:13:00 GMTAnnouncementshttps://pertento.ai/news/kustom-partners-with-pertento/https://pertento.ai/news/kustom-partners-with-pertento/We are excited to announce a new partnership with Kustom, one of the leading checkout and payment providers in the Nordics.Mon, 17 Aug 2026 09:36:00 GMTNewshttps://pertento.ai/news/beyond-which-one-won-meet-the-new-pertento-cro-suite/https://pertento.ai/news/beyond-which-one-won-meet-the-new-pertento-cro-suite/Every A/B tool tells you a number. The new Pertento tells you whether to trust it, why it happened, and what to ship next.Sun, 02 Aug 2026 14:18:00 GMTAnnouncementshttps://pertento.ai/news/pertento-and-qliro-partner-to-bring-data-driven-payment-evaluation-to-e-commerce/https://pertento.ai/news/pertento-and-qliro-partner-to-bring-data-driven-payment-evaluation-to-e-commerce/Pertento and Qliro have partnered to bring controlled A/B testing to payment provider evaluation. Merchants can now test Qliro directly against competing checkout solutions and measure the real impact on conversion, revenue, and checkout performance.Fri, 06 Mar 2026 08:28:00 GMTNewshttps://pertento.ai/news/new-editor-ui-launched/https://pertento.ai/news/new-editor-ui-launched/We’ve launched a new version of the Pertento visual editor with a cleaner interface and improved editing flow.Thu, 15 Jan 2026 08:44:00 GMTAnnouncementshttps://pertento.ai/news/pertento-reaches-a-new-performance-milestone/https://pertento.ai/news/pertento-reaches-a-new-performance-milestone/We are gradually rolling out a major performance update to the Pertento runtime, reducing script weight from an already small 14 KB to just 0.5 KB.Sun, 14 Dec 2025 10:21:00 GMTAnnouncementshttps://pertento.ai/news/the-scientific-foundations-of-conversion-rate-optimization/https://pertento.ai/news/the-scientific-foundations-of-conversion-rate-optimization/Conversion Rate Optimization is not a collection of superficial tactics. It is a discipline grounded in statistics, causal inference, and behavioral science.Wed, 03 Dec 2025 08:17:00 GMTEducationalhttps://pertento.ai/news/why-most-a-b-tests-fail-and-how-to-fix-them/https://pertento.ai/news/why-most-a-b-tests-fail-and-how-to-fix-them/A/B testing sounds straightforward. Change something, send traffic to both versions, wait for the result. In practice, most tests fail long before they reach significanceMon, 01 Dec 2025 08:31:00 GMTEducationalhttps://pertento.ai/news/the-true-cost-of-bad-experimentation/https://pertento.ai/news/the-true-cost-of-bad-experimentation/Most teams understand the value of A/B testing. Fewer understand the hidden cost of doing it poorly.Thu, 27 Nov 2025 18:16:00 GMTEducationalhttps://pertento.ai/news/how-to-design-a-high-quality-a-b-test-a-practical-framework/https://pertento.ai/news/how-to-design-a-high-quality-a-b-test-a-practical-framework/A solid A/B test is a bit like plotting a course at sea. You need a clear direction, reliable instruments and enough discipline to trust the data even when the waves look tempting.Thu, 27 Nov 2025 17:58:00 GMTEducationalhttps://pertento.ai/news/running-a-b-tests-on-low-traffic-sites-what-actually-works/https://pertento.ai/news/running-a-b-tests-on-low-traffic-sites-what-actually-works/A lot of teams assume A/B testing only works if you have huge volumes of traffic. It helps, of course, but low-traffic sites can still run effective experiments.Wed, 26 Nov 2025 08:32:00 GMTEducational