Experimentation

AI editor

Describe the change you want in plain words. The AI reads the page, proposes the changes and previews them on your live site before anything is saved.

AI editor

Describe the change, and watch it get built

Tell the editor what you want in plain words, or point at an element and ask. The AI reads the page, proposes the changes and previews them on your live site. Nothing is saved until you apply it.

The AI editor beside a cluttered landing page: a prompt asks for one clear headline, one main button and plans that are easy to compare, the AI proposes five changes and previews them as the page is redrawn clean, and the changes are applied and saved.
  • A word or a whole sectionFix one headline, or rework a whole hero, menu or pricing table from a single prompt. Each change is listed on its own, so you keep the ones you want.
  • JavaScript only when it is neededMost tests are copy, styling and markup, and that is what it writes. When a test needs behaviour, such as something that reacts to a click or a scroll, it writes the code too, and the code waits for its own approval.
  • It reads the page for youThe AI works from an outline of the page you are on: its structure and its copy. You describe the outcome, and it finds the elements to change. No selectors, no developer.
  • A preview before anything is savedProposed changes appear on your live page, each with its own checkbox. Apply them and they become ordinary changes in the variant, with undo, until you save.
  • Strong experiments without codeAnyone who can describe a better page can build the variant for it. The AI answers in the language you write in, and keeps the page's copy in the page's own language.
  • You see the cost firstEach request uses AI credits, and the panel shows an estimate before you send it. Form values and personal details on the page are masked before anything is sent.
Plain wordsPreview firstCode only when needed

Most test ideas arrive as a sentence: make the headline clearer, put the plans side by side, give people a reason to trust us under the button. The AI editor takes that sentence. Open it from the editor's top bar, describe the change for the whole page or for an element you have selected, and it proposes the edits as a list you can tick or untick.

It works from an outline of the page you are on: its structure, its classes and its copy, with what is on screen first. It changes text, rewrites the markup inside an element, swaps images and sets styles, up to twenty changes from one prompt. It does not add new elements between existing ones or move them, and it does not look at a screenshot, so it works from what the page says rather than how it looks.

Nothing touches the variant until you apply it. Proposed changes are previewed on your live page under an AI preview badge, and once applied they are ordinary changes: listed, undone in one step, and unsaved until you save. When a test needs behaviour, such as something that reacts to a click or a scroll, it writes JavaScript, and each block of code waits for its own approval before it runs.

Each request uses AI credits, and the panel shows an estimate before you send it. It replies in the language you write in and keeps the page's copy in the page's own language. Emails, tokens and IDs are masked and form values left out before anything is sent, and any part of a page can be kept out entirely with a data attribute.

Better experiments, better conversions

Test on all visitors with the world’s lightest script and make confident decisions powered by real-time reporting.