Privacy policy

Welcome to Pertento AB’s Privacy Policy. Pertento AB ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website and services.

The data controller for Pertento AB is:

Name

Pertento AB

Email

hello@pertento.ai

We collect various types of personal data, including but not limited to:

• Email adress provided in forms or registration
• First and last name provided in forms or registration
• Company name provided in forms or registration
• Company size provided in forms or registration
• Other details provided in forms or registration

Personal data may be freely provided by you when using our website or its services. Some data is mandatory for us to provide our services, and failure to provide it may impact our ability to serve you.

The Pertento AB Application utilizes anonymous local storage to provide rendering of experiments. The Pertento website uses anonymous and completely GDPR compliant tracking methods.

We take appropriate security measures to protect your data from unauthorized access, disclosure, or modification. Data processing is conducted using computers and IT tools, following strict organizational procedures and purposes indicated in this policy. Pertento use and transfer to any other app or information received from these, will adhere to their respective privacy policy. Pertento does not share any user data with third party tools, including AI models.

Integration with analytics platforms

Users may connect their Pertento account to analytics platforms such as Google Analytics 4, Piwik, Matomo, or Adobe Analytics to facilitate experiment evaluation. When connecting to Google Analytics 4, we access the account ID and property. Through the API, we can create audiences when experiments starts and push unique events to GA4 for each experiment impression. Pertento also monitors the website’s data layer to detect and store event occurrences and values for experiment evaluation. This data is solely used within Pertento and is never shared outside the platform. Our practices comply with the Google API Services User Data Policy, ensuring that our access, use, storage, and sharing of Google user data are clearly described and limited to the purposes outlined in this privacy policy.

We process your data based on various legal grounds, including your consent, the performance of an agreement, legal obligations, public interest, and legitimate interests. Specific details are provided within relevant sections of this policy.

Your data may be processed at our operating offices and other locations necessary for processing.

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected. Once the retention period expires, your data is deleted.

You have certain rights regarding your data, including:

• Withdrawal of consent
• Objecting to processing
• Access to your data
• Verification and rectification
• Restriction of processing
• Data erasure
• Data portability
• Filing a complaint

For more information on these rights and how to exercise them, please contact us.

We do not use cookies to monitor or analyse our traffic or services.

We may make changes to this Privacy Policy from time to time. When we do, we will update the Effective Date at the beginning of this policy. We encourage you to review this policy regularly. If you have any questions or concerns about our Privacy Policy or data practices, please contact us at hello@pertento.ai. Thank you for trusting Pertento AB with your data privacy.

Our DPA, which you can find here, applies when applicable.

This policy covers the personal data Pertento AB decides the purposes for: visitors to this website, people who write to us or request a demonstration, and the people who hold and use accounts on the platform. For that data Pertento AB is the data controller.

It does not cover the data the Pertento script collects on a customer’s own website. There, the customer decides why the data is collected and is the data controller; Pertento is the processor and acts on that customer’s instructions. Our data processing agreement governs that processing, and it is the customer’s own privacy notice, not this one, that describes it to their visitors.

Section 7 above lists the grounds we rely on. This is which ground applies to which purpose.

We do not sell personal data, and we do not share it for cross-context behavioural advertising.

We use service providers that process personal data on our behalf, under contract and on our instructions, to host this website, to deliver the email we send, to process payments, and to run the content system behind our news and documentation. They may not use the data for their own purposes.

We disclose personal data to a public authority only where the law requires it of us.

If Pertento is ever part of a merger, an acquisition or a sale of assets, personal data may transfer with the business. We will say so before it becomes subject to a different privacy policy.

We keep personal data only for as long as the purpose we collected it for requires, and then delete it. Two things fix a period rather than a judgement: accounting records, which Swedish law requires us to keep for seven years, and anything we are told to preserve for a legal claim.

Ask us how long we hold a particular category of data and we will tell you.

To use any of the rights in Section 10, write to hello@pertento.ai. We answer within one month. Where a request is complex, or where you have made several, we may take up to two months longer, and we will tell you within the first month if that is going to happen.

We may need to confirm who you are before we act, and we will not ask for more than we need in order to do that.

If you are not satisfied with how we have handled your data, you can complain to the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), or to the supervisory authority of the country where you live or work.

This section applies if you are a California resident, and uses the meanings the California Consumer Privacy Act gives its terms.

In the last twelve months we have collected the categories of personal information listed in Section 3: identifiers such as your name and email address, professional information such as your company, your role and the size of your company, and internet activity relating to your use of this website. We collect them for the purposes set out above. We do not collect sensitive personal information.

We have not sold personal information, and we have not shared it for cross-context behavioural advertising, in the preceding twelve months.

You have the right to know what we have collected about you, to have it deleted, to have it corrected, and not to be treated differently for exercising any of those rights. Write to hello@pertento.ai to use them. An authorised agent may act for you, and we may ask for proof of their authority.

This website and the platform are for business use and are not directed to children. We do not knowingly collect personal data from anyone under 16, and we delete it if we find we have.

We do not make decisions about you by automated means that produce legal effects concerning you or that similarly significantly affect you.

This website is served over HTTPS only, from a server in Helsinki, Finland. Access to personal data inside Pertento is limited to the people who need it to do their work, on the same need-to-know and least-privilege basis our data processing agreement commits to.

Write to us, and say what you are asking for:

Email

hello@pertento.ai

Post

Pertento AB, Karlavägen 86, Stockholm, Sweden