Documentation
Guides for installing, running and measuring
Each guide covers one task and says what to do, in order. Start with the script tag if Pertento is not live on the site yet, or search for the thing you are stuck on.
49 guides
Pertento Runtime
The script tag, who sees a variant, and what it costs the page.
- URL Targeting – Choosing Which Pages an Experiment Runs OnLearn how to use URL targeting conditions to control exactly which pages an experiment runs on.
- Cookie Targeting – Running Experiments for Specific AudiencesLearn how cookie targeting restricts an experiment to visitors carrying particular cookie values.
- Traffic Allocation and Variant WeightsLearn how Pertento splits traffic between variants, and what happens when a variant has no explicit weight.
- Pertento Runtime Script and Core Web Vitals ImpactSee how the Pertento runtime script preserves all Core Web Vitals using a lightweight, deferred, non-blocking architecture that ensures experiments run without…
- Anti-Flicker Snippet (Optional)A quick guide to the optional anti-flicker snippet that reduces visual flicker during experiment activation.
- Installing the Pertento scriptLearn how to install the lightweight Pertento script.
Editor
Help articles relating to Pertento's website editor
- Using the Pertento Editor with CSPLearn how to whitelist Pertento (including wildcard subdomains) in your CSP to prevent blank pages in the editor, or use a local browser plugin as an alternative…
- Setting Up the Pertento Editor in Google ChromeLearn how to install and authenticate the Pertento Chrome Editor, open and switch between experiment variants and access all experiments across all states directly…
- Visual Editor – Editing Experiments Without CodeThe Pertento Visual Editor allows you to create and edit A/B test variations directly on your site without any coding.
Platform
Help docs relating to the Pertento Platform
- Roles and Permissions in PertentoLearn what members, admins and owners can each do, where the rule is enforced, and how the activity log records who changed what.
- Creating and Running SurveysLearn how to build an on-site NPS, CSAT or CES survey, when it fires, and how answers tie back to the experiment a respondent was in.
- Pipelines: Running Experiments in StagesLearn how a pipeline runs a set of experiments as ordered stages, how each stage advances, and what the two automation switches do.
- Scheduling Experiment Starts and StopsLearn how scheduled starts and stops work, what each schedule state means, and the conditions an automated stop has to clear first.
- The Implementation QueueLearn how the implementation queue tracks winning variants that still need to be built into your codebase.
- Finding Experiments in the Experiment LibraryLearn how to filter, search and sort the Experiment Library, and what the Draft, Running, Deployed, Ended and Archived views each contain.
- How Pertento Decides What Needs Your AttentionLearn how Pertento ranks experiments by what needs doing, and what each signal on the attention list means.
- Duplicating an ExperimentLearn what Pertento copies when you duplicate an experiment, and what it deliberately leaves behind.
- Your Account and Organization SettingsLearn what lives in your own account settings versus your organization settings, and how to secure your login.
- Prioritising Experiments with PXL ScoresLearn how PXL scoring rates Potential, Exposure and Level of effort to decide which experiment to run next.
- The Experiment Timeline and Activity LogLearn how the timeline and activity log record what changed during an experiment, and why that record matters when a result looks wrong.
- When Traffic Does Not Split as ConfiguredLearn why a traffic split that does not match its weights invalidates an experiment, and how to find the cause.
- Managing Client Accounts as an AgencyLearn how agency accounts manage separate client organisations, each with their own websites and experiments.
- Reading the Power Analysis CardLearn how to read statistical power, resolvable effect and time remaining, and tell "no effect" apart from "not enough data".
- The Performance Page – Positive and Negative ExperimentsLearn how the Performance page separates experiments trending positive from those trending negative.
- The Pertento Dashboard ExplainedLearn what every tile on the dashboard measures, and which figures follow the selected time period.
- The Health Page – Monitoring Every AccountLearn how the Health page surfaces problems across every account and website you can reach, in one view.
- Frequentist and Bayesian EvaluationLearn what frequentist and Bayesian evaluation each tell you, and which one answers the question you are actually asking.
- Correcting for Multiple VariantsLearn why testing several variants at once produces false winners, and what each correction method does about it.
- The Variant Combination ReportLearn how to check whether two overlapping experiments interfere with each other, and how to read the interaction odds ratio.
- Notifications in PertentoLearn which events Pertento notifies you about, and what each notification is telling you to do.
- Choosing Objectives and Currency on the Statistics PageLearn how the objective and currency selectors change every figure on the results page, and why revenue needs one currency.
- Deploying an ExperimentLearn how Pertento deploys a winning variant, stops traffic splitting and creates a new 100% allocation variant for full rollout, including how to edit or end a…
- Understanding Significance in the Statistics PageLearn how to interpret the zScore, pValue, SPRT result and overall significance indicators on the statistics page to understand whether a variant’s performance is…
- Setting Up Passkeys for Account SecurityLearn how to enable passkeys for your Pertento account, add multiple devices and recover access if a passkey is lost.
- Enabling debug mode for experimentsLearn how to activate Pertento’s debug mode using the console or local storage to inspect experiment behavior and troubleshoot activation during development.
- Overriding variants trough local storageLearn how to manually switch experiment variants using local storage for testing and QA. This method lets teams preview and validate variants without influencing…
- Making changes to a running ExperimentLearn how to safely update variant code, targeting or tracking for an active experiment and how to enforce changes to apply them without compromising test…
- Instant Launches – Deploying and Pausing Experiments ImmediatelyThis article explains how to quickly launch and pause A/B tests using Pertento. With Pertento’s platform, you can deploy experiments live on your site instantly –…
Tracking
Resource docs related to experiment tracking within Pertento
- Running a Server Side Experiment with PertentoLearn how to run an experiment where your own code assigns variants and renders changes, reporting exposures and conversions to Pertento over HTTP.
- Setting Experiment Goals from Analytics EventsLearn how to choose which events an individual experiment measures, from your connected analytics property.
- Reporting Experiment Exposures via the Tracking APIA reference for the /visitors endpoint, which records that a visitor was exposed to a particular variant.
- Sending Website Sessions via the Tracking APIA reference for the /sessions endpoint, which records site-wide traffic by device type.
- Posting Conversion Events via the Tracking APIA reference for the /events endpoint: the payload shape, how revenue is parsed, and how events are attributed to variants.
- Accessing Pertento Experiment Statistics in GA4Learn how to analyze experiment performance directly in GA4 using automatically generated Pertento variant audiences and events, and how to apply them to reports…
- How Pertento uses local storageLearn how Pertento uses local storage to persist experiment variants, maintain consistent exposure across sessions and support variant overrides for testing,…
- Connecting a Pertento Website to GA4Learn how to connect Pertento to GA4, configure server-side endpoints and understand how Pertento sends variant events.
- Reporting Conversions and EventsLearn how to report purchases and other key events to Pertento using pertentoReportConversion.
- Live Insights – Real-Time Experiment Results and AnalyticsPertento’s Live Insights provide real-time A/B test results. This article shows how to monitor your experiment’s performance live – including visitor counts,…
- Privacy‑Safe Experimentation: How Pertento Ensures Compliance Without Sacrificing SpeedPertento ensures your A/B tests are privacy-safe by design – no cookies, no personal data, and no external trackers.