The Pertento Dashboard Explained

The dashboard is the state of the website selected in the header. Its tiles fall into two groups, and the distinction between them is the thing most worth understanding: some describe the site right now, and some describe the selected period.

Point-in-time tiles

These do not change when you change the period, and they do not claim to:

• Traffic under test — the share of sessions in the last 7 days that entered a running experiment. This tile always covers 7 days regardless of the period selected.
• Running Experiments — how many are live and collecting data now.
• Drafts — configured but never launched.
• Deployed — experiments serving a winning variant to all matching visitors.

Why traffic under test can exceed 100%

It is not a bug. A visitor in two concurrent experiments is counted once by each, and the underlying aggregates carry no visitor identity to deduplicate against.

Rather than clamping the number at 100%, Pertento shows it as it is, because a figure above 100% is itself the signal you want: it means your experiments overlap substantially. That is worth knowing, and it is a good reason to run the combination report.

Period tiles

These follow the timespan control — all time, last week, last month or last year — and each carries a comparison against the preceding period of the same length:

• Sessions — visitors over the selected period.
• Conversions — tracked conversion events across all experiments. This tile is named after your website’s configured conversion event, so a lead generation site sees "Total Signups" rather than a generic label. It is renamed rather than relabelled so the number cannot be misread as counting something else.
• Total Value — revenue over the period, in the website’s currency. Only one currency is reported, because currencies cannot be summed.
• Total Experiments — every experiment that is not archived or deleted. This one is point-in-time despite sitting with the period tiles, and its subtitle says so.

Under all time the period comparisons are absent, because there is no preceding window to compare against. A missing trend means "nothing honest to compare with", not zero change.

What needs your attention

Below the tiles, the dashboard lists the experiments that need a person, grouped by how urgent they are. This is the part of the page to read first — the tiles tell you the shape of the programme, the attention list tells you what to do about it today.

Notes

• The dashboard is scoped to one website. Use the header selector to switch, or the Health page to see every account at once.
• Revenue is reported in one currency only, named in the tile.
• Figures are aggregated on a schedule, so very recent activity appears with a short delay.