Experimentation
Component library
Add whole sections to a test in a click, and have them look as if they were always part of the site.
Most tests worth running add something: a trust row under the call to action, an FAQ that answers the objection, a sticky bar on mobile, a pop-up with the offer terms. The editor's Add tab is a library of those, ready-made, so a variant can add a section rather than only recolour what is there. Click a tile to place it after the selected element, or drag it onto the page and a blue line shows exactly where it will land.
Components are designed to look native without design work. They use the site's own font and heading sizes, mix their cards and borders from the site's own text colour so they read on light and dark sites alike, and take their accent colour from where they are placed: a button dropped next to the site's red button turns red.
The library covers twelve blocks (hero, features, call to action, testimonial, FAQ, accordion, trust row, icons and logos, pop-up, sticky bar, announcement bar and badge), layouts from a section to three columns, the basics from headings to spacers, and video, an image slider and a gallery. Columns stack on phones and the slider swipes. The FAQ, the accordion, the pop-up and the slider work without extra JavaScript, and YouTube plays through its no-cookie player.
Once added, a component is ordinary markup in the variant. Double-click its text to rewrite it, style any part of it in the inspector, and give its text the page's own data, so a sticky bar built once shows each product's own name and price.