Experimentation
Variant screenshots
Capture what the variant looked like, so the record survives the page being redesigned.
A variant is a list of changes, which is precise and almost unreadable six months later. Screenshots are the human record: what the visitor actually saw, attached to the variant that produced it.
They are taken from inside the editor against the live page, so the capture is of the real thing rather than a mock-up. A cropping step lets you keep the part of the page the test was about instead of a full-height capture where the change is a detail.
Screenshots stay with the variant. When you duplicate an experiment the image files are copied to the new variant rather than shared with the old one, so deleting the original never blanks the copy.
They also do a quieter job. A result read months later, in a report or a handover, is far more convincing next to a picture than next to a selector.