Insights
Attention and seen elements
Where on a page visitors spend their engaged time, and which elements they actually see.
Engaged time counts only time with input, such as scrolling, clicking, typing or moving the pointer, so an idle open tab does not inflate it. Page detail sets it against visible time, shows how it is spread, and separates quick exits and converters from the rest.
Attention by depth shows the share of engaged time spent in each quarter of the page, and how long visitors take to reach halfway and three quarters down.
Seen elements lists the ten most seen headings, sections, forms and buttons, the share of visits that saw each and the time in view. Seen means at least one second with half of the element on screen.
For each, page detail shows whether converting differs between visitors who saw it and those who did not. That is a difference worth testing, not proof that the element made the difference.