Funnel diagnostics

Open diagnostics on a funnel step and Pertento compares the visits that leave with the visits that continue: device, visitor type, new or returning, the experiment variant seen, entry page, earlier pages, errors, rage and dead clicks, slow loading, short engaged time, shallow scroll, elements seen, events, traffic source, campaign and language.

Each difference is ranked, tested and corrected for multiple comparisons, with small samples labelled. They are differences worth testing, not proven causes.

Around them sit where leavers went instead, the time between steps for fast and slow visitors, the step by day or week, and, on websites that identify returning visitors, whether people who leave come back and finish within 7 or 30 days.

Any finding drafts an experiment with the hypothesis filled in, which turns a drop at a step into a testable change in a few clicks.