Insights
Rage and dead clicks
The clicks that go nowhere and the clicks repeated in frustration, counted per page and per element.
A dead click is a click on a link or button where nothing happens within one second. A rage click is three or more fast clicks in the same spot within one second. Both are counted on every page where behaviour analysis is on.
The overview shows the share of visits with each, period on period, and clicking either figure opens the elements behind it, for the whole site or for one page.
Page detail lists the most dead-clicked and rage-clicked elements on that page, and Diagnose compares both rates between each experiment variant and control.
When a kind of page draws far more of either than the rest of the site, it becomes a friction hotspot in Opportunities, with the most affected elements named.