Journeys

Journeys lists the most common paths through the website as sequences of page types, home to category to product page to cart, for example, with how many visits followed each and what share of them converted.

Filter to the paths through one page type over 7, 28 or 90 days, and compare with the period before: the change on each path, how it moved in rank, and which paths are new or have gone.

Any path turns into a funnel in one click, so a route you spotted becomes a measured question without setting anything up.

Journeys are counted per visit and built overnight for each complete day, keeping the 100 most common paths per device for every day.