Insights
Site overview
How the whole website is behaving this period against the last, with only the changes that are real highlighted.
The Insights overview puts one tile on each figure that says whether the website got better or worse: sessions, page views, conversion rate, visits with an error, visits with dead clicks, visits with rage clicks, views scrolled past halfway, and approximate LCP, INP and CLS at the 75th percentile.
Each tile compares the last 7, 28 or 90 days with the period before, on all devices or on mobile, desktop or tablet alone. A change is coloured green or red only when it is significant, tested with a two-proportion test at 95% and corrected across metrics, so noise stays neutral.
Biggest changes picks out up to three metrics that moved beyond what chance explains, ranked, and daily charts show sessions, conversion and the three friction rates across the period.
Click a figure to open what makes it up, such as the elements behind the rage clicks or the errors behind an error rate, or compare segments of visitors side by side.