Funnel drop alerts

Every saved funnel is checked once a day, comparing the last 7 complete days with the 7 before, step by step.

It alerts on a significant fall at a step, including at steps that convert rarely: a step falling from 4% to 0% is caught.

Alerts go to Slack and in-app by default, and each user can turn email on.

From an alert, open the funnel and its diagnostics to see what is different about the visitors who now leave, and draft a test from there.