Insights
Page templates
Your URLs grouped into templates and labelled with a page type, so the checkout means the same pages everywhere.
AutomaticCorrectableShared everywhere
Insights groups a website’s URLs into templates, URL patterns such as /products/:id, and labels each with a page type: home, category, product page, cart, checkout and so on.
The grouping and labelling are automatic, using built-in rules and AI. The team can correct any of them, and a correction is never overwritten.
The same page types connect behaviour, survey answers and test learnings, so the checkout in a funnel, in a customer comment and in a past experiment is the same set of pages.
Pages are stored as patterns rather than full URLs, which also keeps query strings out of the data.