Analytics and tooling
Pertento for Adobe Analytics
The variant lands in an eVar or a prop, so outcomes can be read in the reporting the business already trusts.
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Adobe Analytics sites are usually large, and the reporting is usually the thing the business trusts. Pertento does not ask it to move: the variant is written into an eVar or a prop at assignment, and every existing report can then be broken down by it. Results still carry their statistics in Pertento, because a breakdown in Adobe tells you what happened and not whether it was significant, and those are different questions.
How it connects
- Choose the eVar or prop the variant will be written to, and reserve it.
- Set it at assignment, before any conversion event fires.
- Break existing reports down by that variable to see outcomes per variant.
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