Analytics and tooling
Pertento for Amplitude
Exposures arrive as an event with the variant as a property, so behavioural funnels can be compared per variant.
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Amplitude is built around events and properties, which is exactly the shape an exposure has. Pertento sends the exposure as an event carrying the experiment and the variant, and every funnel, retention chart and cohort in Amplitude can then be split by it. That answers a question the results page deliberately does not: not whether the variant won, but what people did differently several steps after the change they were shown.
How it connects
- Send the exposure event with the experiment and variant as properties.
- Fire it on assignment, so it precedes the behaviour it explains.
- Split existing funnels by the variant property rather than rebuilding them.
More in Analytics and tooling
All integrationsGA4Forward the experiment and variant a visitor was assigned, so every GA4 report you already have can be segmented by the version they saw.How it connectsMatomoExposures sent to a Matomo instance you host yourself, so experiment data never leaves infrastructure you control.How it connectsPiwik PROConsent-aware analytics with the variant as a custom dimension, which suits regulated and public-sector sites.How it connects