Analytics and tooling
Pertento for Klaviyo
Attach the variant a visitor saw to their profile, so a campaign can be read against the on-site experience they were given.
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Klaviyo is where the lifecycle lives, and an on-site experiment is part of it: the version of the page somebody saw is context for what they are sent afterwards. Pertento can pass the exposure onto the profile, which makes it possible to compare campaign behaviour across variants, or to hold back a send from a segment currently inside an experiment. Keeping the two aligned matters most when an experiment touches the same journey a flow is already running.
How it connects
- Enable the Klaviyo destination and authorise it against your account.
- Decide whether exposures land as a profile property, an event, or both.
- Check that an experiment on the same journey is not fighting an active flow.
More in Analytics and tooling
All integrationsGA4Forward the experiment and variant a visitor was assigned, so every GA4 report you already have can be segmented by the version they saw.How it connectsMatomoExposures sent to a Matomo instance you host yourself, so experiment data never leaves infrastructure you control.How it connectsPiwik PROConsent-aware analytics with the variant as a custom dimension, which suits regulated and public-sector sites.How it connects