Analytics and tooling
Pertento for Segment
Send exposure events into Segment as a track call, and let your existing destinations fan them out from there.
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If Segment is already the spine of your event pipeline, Pertento becomes one more source on it. Exposures arrive as a track call carrying the experiment and the variant, and the warehouse, the product analytics tool and the marketing stack all receive them through the routing you have already configured. That is usually less work than adding a per-tool destination, and it keeps one definition of what an exposure is.
How it connects
- Enable the Segment destination for the website and supply the write key.
- Map the exposure event to the naming convention your workspace already uses.
- Fan it out to the destinations that need it from Segment’s own routing.
More in Analytics and tooling
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