Analytics and tooling
Pertento for Tag Manager
Push exposure events into the data layer for whichever tags need them, but deliver the Pertento tag itself directly, not through the container.
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Tag Manager is a good destination and a bad delivery mechanism. As a destination, Pertento pushes the exposure event into the data layer, where any tag you already run can pick it up. As a delivery mechanism it would be a mistake: a container loads asynchronously by definition, which removes the guarantee anti-flicker rendering depends on, and the visitor sees the original page flash into the test. The tag goes in the head directly; the container reads what it publishes.
How it connects
- Install the Pertento tag in the head directly, above the container snippet.
- Enable the data-layer destination so exposures are published as an event.
- Trigger your existing tags on that event rather than duplicating the assignment logic.
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