Pertento has acquired a Stockholm-based CRO agency, bringing together experimentation technology and hands-on CRO expertise under one roof.
The acquisition includes personnel, technical solutions, industry know-how, and an established customer portfolio. The team and capabilities will be integrated into Pertento, significantly expanding our ability to support customers beyond the platform itself.
With the acquisition, Pertento becomes one of the few SaaS companies in the experimentation space to offer a fully staffed, end-to-end CRO service alongside its technology.
Customers can now choose between running experimentation independently through the Pertento platform or working with a dedicated team that handles the entire process, from analysis and experiment ideation to development, execution, and follow-up.
For Pertento, this is a natural next step. We’ve built the technology required to run experimentation at scale. By adding an experienced CRO team, we can now provide the people and expertise required to run the entire experimentation program as well.
The result is a more complete offering: one platform, one team, and everything needed to turn experimentation into measurable growth.
