Voice of customer

Custom texts and scale labels

The buttons, the thank-you message and the words at each end of a scale, in your own wording and your own language.

Your wordingYour languageDefaults if empty

A survey on a Swedish site should not say Submit. Every piece of text a visitor reads can be set on the survey: the Next and Submit buttons, the thank-you message shown after an answer, and the label a screen reader announces for the close button.

Score questions carry their own end labels, the words at each end of the scale, such as "Not at all likely" and "Extremely likely". They are set per question, which matters on a Custom survey where two scores can measure quite different things.

Anything you leave empty shows the standard English wording, and the builder shows that default in grey in the empty field, so you can see exactly what a visitor will read without having to fill in every box.

The live preview uses your texts as you type them. The button and message texts can be changed at any time, even on a survey that has already collected answers, while the end labels belong to their question and are fixed with it once the survey has run.

Better experiments, better conversions

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