Voice of customer
Guided survey builder
Four steps, in the order the decisions actually happen, with the defaults already correct.
The builder asks four things in order. Which instrument you are using, and an internal name for the library. The scored question and its optional follow-up. How the widget should look on your site. And when it should fire.
Every step opens with the right answer already in it. Choosing an instrument fills in the standard question wording, the correct scale, and a sensible follow-up, so a survey that has not been touched further is still a correctly constructed one.
A live preview of the widget sits beside the form as you work, so the effect of a colour, a corner radius or a longer question is visible while you are deciding rather than after you publish.
The name is internal and the console says so in place. It is the label in your library and no visitor ever sees it, which means it can be as specific as you need without worrying about how it reads.