Score, choice and text questions

A score question renders a scale and produces the number the survey rolls up. A single choice question offers a list you write and takes one answer. A multiple choice question takes as many as apply, from two to ten options. An open text question takes an answer in the visitor’s own words.

The questions are shown one at a time, with Next between them and Submit on the last, so even a five question survey takes up no more room on the page than one. A short progress count tells the visitor how far along they are.

Any question can be marked optional, with one exception. On an NPS, CSAT or CES survey the score question comes first and is always required, so the score always means the same thing and every count on the results screen is a count of the same answer. A Custom survey has no such anchor.

Five is a ceiling rather than a target. The shape that gets answered is still short, a score and then why, and every question after that costs completion. Choice questions are quick to answer and limited to what you thought of in advance; open text is slower to read and the only kind that can tell you something you did not anticipate.